Accenture marks 1st sponsor to cut ties with Woods

(PressMethod) - Global consulting firm Accenture PLC has ended its relationship with Tiger Woods, marking the first major sponsor to cut ties altogether with the golfer since his alleged infidelities surfaced and he announced an indefinite leave from the sport to work on his marriage.


AP - FILE - In this Feb. 20, 2008 file photo, Tiger Woods, left, and caddie Steve Williams celebrate Woods' ...

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{"s" : "acn,erts,nke,pep,pg,t","k" : "c10,l10,p20,t10","o" : "","j" : ""} In its first statement since the Woods' scandal erupted, Accenture said Sunday the golfer is "no longer the right representative" after the "circumstances of the last two weeks." The move ends a six-year relationship during which the firm credited its "Go on, be a Tiger" campaign with boosting its image significantly. Accenture has used Woods to personify its claimed attributes of integrity and high performance.

"After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," Accenture said, adding that "it wishes only the best for Tiger Woods and his family."

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