MyScreen Completes Integration With Mobile Operator Partners to Launch Mobile Advertising Technology in Mexico, Brazil, Argentina
(PressMethod) - Attention assignment editors, mobile phone reporters, technology reporters, marketing and advertising reporters, and investment, financial and business reporters
MyScreen Mobile, Inc. (MyScreen) (PINK SHEETS:MYSL - News) (Frankfurt:WICI - News) today announced the company has successfully completed testing of its mobile advertising technology and integrated its platform with its mobile operator partners in preparation for its commercial launches in its first three Latin American markets: Mexico, Brazil and Argentina. All key components of the first-of-a-kind advertising solution have been tested internally by MyScreen, and its operator partners are now completing their own testing.
MyScreen's patent-pending technology delivers full-screen advertisements to the mobile phones of opt-in subscribers and provides them with rewards such as free services, special offers and discounts.
"We are pleased our technology is performing exceptionally well and the integration with our mobile operator partners is near completion," MyScreen CEO Maurizio Angelone said. "Essentially, all elements of our business model are set for execution: We are ready to register and activate subscribers, deliver and display advertising content to their mobile phones, and provide them with rewards according to the programs selected by their mobile service providers."
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